Lyndon Antcliff wrote How to win friends and influence people with social media networking and breaks it down into 17 steps, with step #1 revolving around your blog as the hub of your social networking activities.
“Your blog is where you show who you are and that you are a real person. People want to know about the people they do business with, and in a digital world your blog is the best place to show them.”
Although Lyndon and I are certainly in accord re making blogs central to a social media strategy (as I outline in my Social Media Chocolate Strategy), I defer to his step #17 as the most apt: “Be persistent.”
